Matthew Moore

Crisis communications: The P&I club perspective

Crisis communications are a key component of effective incident management in the aftermath of a shipping casualty. / By Matthew Moore

Crisis communications are a key component of effective incident management in the aftermath of a shipping casualty.

From the perspective of a P&I claims team, we see crisis communications as fulfilling three functions:

  1. Reduce the pressure on the shipowner. A shipping casualty generates a significant amount of work for the shipowner and his/her supporting team which will include insurers. Media management agencies have a role to play in a shipowner’s team and anything that reduces the workload and allows each party to focus on their designated roles or areas of expertise, helps to improve the efficiency and effectiveness of the incident response.
  2. Protection of reputation. Managing communications in a crisis is key to protecting the reputations of the parties involved. Media management agencies have the necessary skills and experience to assist with the protection of reputation and to guide the shipowner.
  3. Provide information to interested parties. Many third third-party stakeholders require information following a casualty. There are important benefits in communicating with stakeholders effectively, early and often. A media management agency will assist with this.

Crisis communications support is usually put in place well in advance of any incident occurring. This gives the media management agency and the shipowner the opportunity to establish a relationship, prepare materials and undertake operational training, in preparation for when they will be needed – although it is hoped they will never be needed!

Navigate Response

Navigate Response is proud to have been chosen by North P&I Club as their media response partner for a joint initiative aimed at raising awareness around the importance of proactive media planning. Our strong working relationships with the leading P&I clubs ensures that we are able to work seamlessly to support shipowners and managers during any incident or situation which could attract media attention.

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