Following every major incident our in house media and reputation analysists conduct a comprehensive review of incident coverage across platforms and channels to evaluate the strengths and any potential weaknesses of our media response strategy and to identify any impacts that may have occurred to the reputation of the company involved.
Crisis communications shouldn’t stop the moment that the technical aspects of the incident are resolved. Especially in major pollution events, even the best communications response cannot completely eliminate all damage to a company’s reputation. We identify the key points of reputation damage and evaluate how perception of the company has changed in order to inform our continued strategy of reputation protection.
Capitalising on established connections, reaching out to impacted parties and continuing to provide updated information can go a long way to solidifying relationships key to a company’s ability to operate.
In many cases our analysis finds that due to effective management a company emerges from a crisis with no meaningful damage to their reputation and a significant positive boost to their profile. Our reports quantify these successes and are great for sharing with owners, board members, charters and other parties.
Note: These reports are provided at no cost to the client.