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Not every company representative who speaks with a journalist and answers their questions is a spokesperson. Indeed, most aren’t.
No news might be great if there’s a reputation at risk, threatened by repeated comments. But it can be alarming if you fear the worst, or you hope for better news and receive nothing for days.
How much is your company’s reputation worth?
To the extent that a company’s reputation impacts its ability to do business, the brand has a value, but quantifying this value is tricky and is often only considered after the brand has been damaged.
We hope that a brand is an asset, but brands can also become liabilities – drags on their companies. Think, for example, of the collapse of Ivanka Trump’s clothing brand – her product didn’t change rather the Trump name became politicized and therefore became a liability in many of her key markets.
Who could forget the classic Battleship board-game, but I don’t recall a tanker plotted with plastic pegs. Perhaps that’s why I lost…
Yet again we puzzle over a collision that, but for the colossal expense and security fears, might be better described as a bump in a car park. I mean, just how can a navy frigate of state-of-the-art spec be taken out by a tanker?
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