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How much is your company’s reputation worth?

To the extent that a company’s reputation impacts its ability to do business, the brand has a value, but quantifying this value is tricky and is often only considered after the brand has been damaged.

We hope that a brand is an asset, but brands can also become liabilities – drags on their companies. Think, for example, of the collapse of Ivanka Trump’s clothing brand – her product didn’t change rather the Trump name became politicized and therefore became a liability in many of her key markets.

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Who could forget the classic Battleship board-game, but I don’t recall a tanker plotted with plastic pegs. Perhaps that’s why I lost…  

Yet again we puzzle over a collision that, but for the colossal expense and security fears, might be better described as a bump in a car park. I mean, just how can a navy frigate of state-of-the-art spec be taken out by a tanker?

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The owners and operators of specialist tankers have a unique conference focused on the regulatory and commercial issues impacting the sector. Run since 2008 in close collaboration with the International Parcel Tankers Association, the Chemical & Product Tanker Conference has been developed with the needs of senior management from shipping companies at the front of mind.

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Navigate Response, the strongest global crisis communications network for the maritime sector, is introducing unlimited response hours contracts to help its shipping company clients manage the potentially open-ended costs of media management work during a crisis.

Navigate Response Director Bill Lines said:

"Through a small premium on Navigate Response's standard media response contracts, companies can manage their risk profile by choosing a plan which guarantees an unlimited response from our crisis response teams headquartered in London and Singapore."

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