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How much is your company’s reputation worth?
To the extent that a company’s reputation impacts its ability to do business, the brand has a value, but quantifying this value is tricky and is often only considered after the brand has been damaged.
We hope that a brand is an asset, but brands can also become liabilities – drags on their companies. Think, for example, of the collapse of Ivanka Trump’s clothing brand – her product didn’t change rather the Trump name became politicized and therefore became a liability in many of her key markets.
Who could forget the classic Battleship board-game, but I don’t recall a tanker plotted with plastic pegs. Perhaps that’s why I lost…
Yet again we puzzle over a collision that, but for the colossal expense and security fears, might be better described as a bump in a car park. I mean, just how can a navy frigate of state-of-the-art spec be taken out by a tanker?
The owners and operators of specialist tankers have a unique conference focused on the regulatory and commercial issues impacting the sector. Run since 2008 in close collaboration with the International Parcel Tankers Association, the Chemical & Product Tanker Conference has been developed with the needs of senior management from shipping companies at the front of mind.
Navigate Response, the strongest global crisis communications network for the maritime sector, is introducing unlimited response hours contracts to help its shipping company clients manage the potentially open-ended costs of media management work during a crisis.
Navigate Response Director Bill Lines said:
"Through a small premium on Navigate Response's standard media response contracts, companies can manage their risk profile by choosing a plan which guarantees an unlimited response from our crisis response teams headquartered in London and Singapore."
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