18th February 2019
How much is your company’s reputation worth?
To the extent that a company’s reputation impacts its ability to do business, the brand has a value, but quantifying this value is tricky and is often only considered after the brand has been damaged.
We hope that a brand is an asset, but brands can also become liabilities – drags on their companies. Think, for example, of the collapse of Ivanka Trump’s clothing brand – her product didn’t change rather the Trump name became politicized and therefore became a liability in many of her key markets.
7th December 2018
Who could forget the classic Battleship board-game, but I don’t recall a tanker plotted with plastic pegs. Perhaps that’s why I lost…
Yet again we puzzle over a collision that, but for the colossal expense and security fears, might be better described as a bump in a car park. I mean, just how can a navy frigate of state-of-the-art spec be taken out by a tanker?