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We live in an information rich world. The information contained on my phone (even when not connected to a network) exceeds the amount of information the average European in the eighteenth century would have accessed in his/her entire life.

However, while the amount of information available has increased exponentially, our attention has not kept pace and today that makes attention a scarce commodity.

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Your mother used to remind you that you have two ears and one mouth for a reason. Being a good social media listener will help you immensely in a crisis, allowing you to preserve — and even improve — your brand’s reputation.

Listen Before the Crisis

Emergencies are no time to develop basic listening skills. Start now. If your shipping company earns the reputation of being a good listener that takes care of its customers, you’ll have a backup reservoir of trust to tap into when a crisis hits.

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