26th May 2016
The incident. This is the “breaking news” stage. “What happened?” is the key question. And the news travels very fast from the breaking news tab to the headlines – it doesn’t take long for the story to jump the fire trench and get into the forest.
The next stage is characterised by a focus on the “victims” and the response. The focus moves quickly from the incident itself (although new facts will continue to emerge) to the “drama.” How could this have happened?
6th May 2016
Social media is ubiquitous; so it’s easy to assume that we know how to behave online. The trouble is that crises change everything and common-sense can’t prepare us for something uncommon.
Training is essential, especially for the people who will be closest to any incident, i.e. seafarers.
These days, finding a media or social media trainer is easy, but to find one that will be effective with your team can be a challenge.
One of our lead media trainers, Dustin Eno, suggests five things you should look for in media training: