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No. 1:

The incident. This is the “breaking news” stage. “What happened?” is the key question. And the news travels very fast from the breaking news tab to the headlines – it doesn’t take long for the story to jump the fire trench and get into the forest.

No. 2:

The next stage is characterised by a focus on the “victims” and the response. The focus moves quickly from the incident itself (although new facts will continue to emerge) to the “drama.” How could this have happened?

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Social media is ubiquitous; so it’s easy to assume that we know how to behave online. The trouble is that crises change everything and common-sense can’t prepare us for something uncommon.

Training is essential, especially for the people who will be closest to any incident, i.e. seafarers.

These days, finding a media or social media trainer is easy, but to find one that will be effective with your team can be a challenge.

One of our lead media trainers, Dustin Eno, suggests five things you should look for in media training:

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