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Now that there are over 200 social media platforms, the race is on to attract new users by improving the inbuilt applications, especially photo apps as phone camera technology improves radically – the iPhone 7 Plus boasts some spectacular advances.

About a year ago, Google released the free Photo Sphere app (since renamed the Street View app), which allows users to easily take 360˚ Google Street View images using a smartphone to post on the public Google Maps archive. Until now, there's been no social media application for this powerful tool.

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