Blog / News / All
How much is your company’s reputation worth?
To the extent that a company’s reputation impacts its ability to do business, the brand has a value, but quantifying this value is tricky and is often only considered after the brand has been damaged.
We hope that a brand is an asset, but brands can also become liabilities – drags on their companies. Think, for example, of the collapse of Ivanka Trump’s clothing brand – her product didn’t change rather the Trump name became politicized and therefore became a liability in many of her key markets.
News Archive
- June 2021 [1 item]
- April 2021 [1 item]
- November 2020 [1 item]
- October 2020 [1 item]
- September 2020 [1 item]
- June 2020 [1 item]
- May 2020 [3 items]
- April 2020 [3 items]
- March 2020 [1 item]
- February 2020 [1 item]
- January 2020 [1 item]
- December 2019 [1 item]
- October 2019 [2 items]
- September 2019 [1 item]
- August 2019 [2 items]
- June 2019 [1 item]
- May 2019 [1 item]
- February 2019 [1 item]
- December 2018 [1 item]
- November 2018 [1 item]
- October 2018 [2 items]
- August 2018 [1 item]
- July 2018 [1 item]
- June 2018 [1 item]
- May 2018 [2 items]
- April 2018 [1 item]
- March 2018 [1 item]
- February 2018 [1 item]
- January 2018 [2 items]
- December 2017 [1 item]
- November 2017 [1 item]
- September 2017 [1 item]
- August 2017 [1 item]
- June 2017 [1 item]
- May 2017 [1 item]
- April 2017 [1 item]
- March 2017 [3 items]
- February 2017 [1 item]
- January 2017 [1 item]
- December 2016 [2 items]
- October 2016 [1 item]
- September 2016 [1 item]
- August 2016 [2 items]
- July 2016 [2 items]
- June 2016 [2 items]
- May 2016 [2 items]
- April 2016 [2 items]
- March 2016 [2 items]
- February 2016 [2 items]
- January 2016 [1 item]
- December 2015 [1 item]
- November 2015 [2 items]
- October 2015 [2 items]
- September 2015 [1 item]
