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A big part of my job as a communications specialist for the shipping industry is explaining our industry to people who find what we do and how we operate hugely confusing (and in fairness, who can blame them?).

Here are six misunderstandings and points of confusion that I encounter regularly:

  1. How can the owner not have anything to do with running the ship? What is a shipmanager?

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£5 upgrade to get a seat with a back!

Not really.I have no idea if this picture shared on Twitter which purportedly shows a woman assigned a seat without a back on an EasyJet flight is real, fake or, more likely, partly true (e.g. the seat was damaged, but no one was assigned to sit in it), but that doesn’t really matter.

In the world of social media (and beyond), most people don’t wait to find out if what they’re reading is true, they just get excited/angry/sad/enraged about it.

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Not every company representative who speaks with a journalist and answers their questions is a spokesperson. Indeed, most aren’t.

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No news might be great if there’s a reputation at risk, threatened by repeated comments. But it can be alarming if you fear the worst, or you hope for better news and receive nothing for days.

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