The plight of a watchkeeper aboard a large container ship off the Chinese coast.
The court of public opinion typically portrays the crisis-stricken organisation as a dysfunctional entity plagued with systemic problems.
Dealing with a crisis is rarely straight forward, but when a situation becomes politically charged it often morphs into a different beast.
One of the basic requirements of good crisis communications is that we understand each other in one language.
Information passes into the public domain far more easily now we are consumed by sources and platforms to fog the impact, never mind the camera eye.
Was the #10YearChallenge simply a scheme to help train Facebook’s facial recognition algorithms?