George has more than 25 years of communications experience including as the head of crisis communications for Mubadala in 2011, British Airways in Greece and the Balkans from 1994-2000, and for the entire Central-Eastern European region from 2002 to 2005. He led the development of crisis preparedness plans and was hands-on for a number of crisis incidents including the September 1999 accident of Greece’s foreign minister who was killed due to turbulence of an Olympic Airways-operated private jet flight from Athens to Bucharest.
He set up Leidar MENA in 2018.
Previously, as head of PR and external corporate communications at Al-Futtaim for five years, George handled a number of crises incidents for the group’s automotive, retail and real estate brands including IKEA and Toyota.
For nearly five years, George served the Middle East’s Golin operations (ex Golin Harris) initially as Joint MD and later as Managing Director, in a role that had him involved in every major crisis on behalf of the company's client portfolio (including MasterCard and BP).
George is a journalism graduate from the London College of Communication. He started his career as a London-based sports journalist for weekly newspaper, The European (part of the Mirror Group). He has also contributed to investigative assignments for the Mail on Sunday, and, during the last five years, he has been a major contributor of opinion editorials about PR, Media and Marketing Communications for Gulf News, the Middle East’s most read English language daily newspaper.